Million Pound Challenge

Posted: December 17, 2015

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Help us reach our Million Pound Challenge

Start tracking your weight

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Ireland’s Million Pound Challenge in association with Healthy Ireland begins now!

We’ve launched our biggest and most ambitious campaign to date, putting it up to the nation to lose weight for the Million Pound Challenge.

This year we’re issuing a massive challenge to people across the country to collectively lose one million pounds in one year.

 

Here’s how to get involved:

  1. Firstly you need to decide if you’re would like to take part as an individual or in a group.
  2. If you’re doing it as part of a group it’s best to choose a group leader who will take responsibility of registering the group and for tracking the groups weight loss each week! Similarly if you’re an individual we hope track your weight loss each week.
  3. Click here to set up your group or individual profile.
  4. Each week log in to track the lbs lost.
  5. If you are part of a group, you can still use the individual weight loss tracker as it gives you personalised weight loss goals. If you do choose to use the individual tracker too please tick that you’re part of a Million Pound Challenge so we don’t double count your weight in the total tally!

Here is a detailed document outlining how to register and track your weight. 

Get weighed at your local pharmacy.

1c728b3There’s no excuse, you don’t even need a weighing scales to take part. In association with the Irish Pharmacy Union, over 900 pharmacies nationwide are offering a free weigh-in service for all those taking part.

Download our PDF to find your local participating pharmacy.

Throughout the campaign, We’ll will be giving tips on how to make the small changes in our lifestyles that will help us build toward that ultimate million pound goal.

Groups and companies taking part in the Million Pound Challenge will feature in the show each week.

The Ray D’Arcy Show will also provide regular updates on how the nation’s weight loss is progressing.

By the time Operation Transformation returns to our screens for a tenth series in 2017, the country will hopefully be fitter, healthier and one million pounds lighter.

Million Pound Challenge Press Photos 16

Campaign Launch

We’ve launched our biggest and most ambitious campaign to date, putting it up to the nation to lose weight for the Million Pound Challenge.

This year we’re issuing a massive challenge to people across the country to collectively lose one million pounds in one year.

The challenge is inspired by an initiative from Oklahoma where Mayor Mick Cornett decided to take action in 2007 after a fitness magazine ranked his city as one of America’s most obese places to live. Shocked, Mayor Cornett announced that the city was “going on a diet”. Admitting that he was obese himself, he challenged the citizens of Oklahoma to join him on a weight loss programme to collectively lose one million pounds.

Mayor Cornett lost three stone and the city joined him with more than 50,000 citizens registering to track their weight. Local restaurants and gyms were encouraged to support the campaign through healthy menu choices and discounts. Oklahoma City was redesigned to make it more ‘walkable’. Five years later, the city hit its million pound weight loss goal and landed a spot on America’s Top 10 fittest cities.

Operation Transformation is challenging the people of Ireland to go one better by losing that million pounds in just 12 months. Last year, news broke that Ireland is on course to become the fattest country in Europe with nearly two-thirds of the population overweight or obese. It’s time to take action and what better way than to work together to lose one million pounds?

Mayor Cornett said: “Ireland finds itself at a similar crossroads. I’m confident you can achieve similar success because you have the most important ingredients. Like Oklahoma City, Ireland is home to friendly, hard-working people always up to a challenge. When people are willing to roll up their sleeves, work together, encourage one another and everyone is pulling on the same rope, great things tend to happen.”

Mayor Cornett was joined by Minister for Health Leo Varadkar to launch the Million Pound Challenge in RTÉ today.

Minister Varadkar said: “I’m blown away by the ambition of Operation Transformation for 2016 with this fantastic initiative. They are aiming high but if we all pull together as a nation I think it can be done. Next year marks the 100th anniversary of the Easter Rising, and it would be fantastic to mark that by making Ireland healthier than ever before. I hope that two new Government policies to be announced shortly on physical activity and obesity will help Ireland to achieve this new goal.”